Work
Projects Snapshot
A selection of dashboards and models delivered for clients across North America and the UK.
From custom dashboards to Marketing Mix Modeling and multi-touch attribution, I transform raw data into decisions that drive sustainable growth.
Limited availability — 2 client spots remaining
Tailored analytics solutions — from real-time dashboards to advanced causal attribution models.
$800 / month
For DTC brands facing data fragmentation and needing reliable, automated visibility.
$1,200 / month
For scaling DTC brands requiring advanced, unbiased, causal attribution.
$110 / session
Expert guidance when you need a second opinion or a clear direction.
A selection of dashboards and models delivered for clients across North America and the UK.
Sirine joined our team for a media-mix-modeling project and quickly demonstrated she grasped both the statistical nuances and the business stakes — so we expanded her role to cover the wider marketing analytics stack. She overhauled our data pipelines and reporting infrastructure, giving leadership near-real-time clarity on spend, ROI, and performance trends. Having already navigated the measurement challenges of optimising an eight-figure budget, Sirine brings the foresight and technical depth that scaling brands need.
Sirine is very competent, thoughtful, takes feedback well, and communicates promptly. I would definitely work with her again. Highly recommend.
She brought a level of enthusiasm and expertise to our marketing mix modeling project that was truly impressive. Always on time, organized, and delivering high-quality work.
Sirine delivered strong work on our MMM modeling and collaborated effectively with the team across both the analytics and attribution workstreams.
I recommend Sirine for any role that draws on her skills in marketing analytics. She was a remarkable contributor and a pleasure to work with.
Transparent, insightful, and impact-driven — from your first call to ongoing support, you always know what comes next.
We align on your goals, data landscape, and key challenges — so every decision we make is grounded in your business context.
I review your data sources and tracking setup, then propose a metric framework and dashboard architecture shaped by your feedback.
Automated dashboards in Looker Studio or Power BI, MMM for channel ROI, and MTA for full-funnel touchpoint valuation — with weekly progress updates.
Everything is tested for accuracy before we review findings together, so you can act on insights with confidence.
Post-launch, I support continuous improvements and updates. You maintain full ownership of your data and reporting infrastructure.
Marketing and Attribution Analyst with a Master's in Business Analytics and Marketing. I specialise in performance analysis — MTA, MMM, machine learning, and causal inference — to support decisions around ROAS, CAC, and LTV optimisation.
With a foundation in data science and hands-on marketing experience, I cut through fragmented data and attribution chaos to provide clarity. Whether it's identifying which channels deserve incremental budget or building infrastructure that scales, my work translates complexity into guidance that teams can act on.
I've worked across international settings for over four years and take pride in integrating smoothly with existing teams and tech stacks. If you're using a tool I haven't listed below, I'm always happy to explore it.
Start with a free 15-minute call. No obligation — just a personalised look at your analytics setup and a clear roadmap forward.